Koy Strategy partnered with NBCUniversal to ideate and prototype a blockchain-powered fan engagement platform for FanFest Nights. The initiative centered on a “Super Ticket” experience designed to increase Gen Z engagement across theatrical and home entertainment while remaining intuitive for non-crypto-native audiences. -> 20,000+ digital collectibles unlocked during FanFest Nights activations, validating demand and engagement -> 140+ Gen Z interviews and surveys informed platform design and prioritizing personalization